FirstSpear Announces Strategic and Operational Leadership Restructuring to Drive Product Innovation and Strategic Growth
FS Holdings on 15th Jan 2026
FOR IMMEDIATE RELEASE
FirstSpear® Announces Strategic and Operational Leadership Restructuring to Drive Product Innovation and Strategic Growth
ST. LOUIS, MO – FirstSpear, LLC ("FirstSpear") a leading manufacturer of advanced tactical equipment and personal protective systems, today announced a strategic realignment of its executive leadership team. These changes will streamline product lifecycle management and deepen the company’s focus on its largest and most complex customer initiatives.
Adam Zeiter Promoted to Vice President and General Manager of Products
In a move to centralize leadership over the FirstSpear sales channels, Adam Zeiter has been promoted to Vice President and General Manager of FS-Products. A long-tenured and highly respected member of the FirstSpear staff, Zeiter will now oversee the critical intersection of product strategy and operational execution.
In this new capacity, Zeiter will be responsible for leadership of sales operations for FirstSpear’s non-SOF product lines. This role ensures that FirstSpear’s commitment to innovation is matched by operational excellence, bringing new technologies to the professional user with greater efficiency.
Ronnie Fowlkes Transitions to Vice President of Strategic Accounts
Ronnie Fowlkes, previously Vice President of Sales, will transition into the role of Vice President of Strategic Accounts. Fowlkes, a former U.S. Marine and St. Louis SWAT officer with over 20 years of industry experience, will focus his subject matter expertise and deep-rooted user knowledge on FirstSpear’s most significant accounts and long-term projects.
In this focused role, Fowlkes will lead engagement with strategic aligned accounts, ensuring that FirstSpear’s largest partners receive the dedicated SME support required for mission-critical success.
A Message from Leadership
“As FirstSpear continues to grow and the needs of our professional users evolve, it is vital that our leadership structure reflects our commitment to both product excellence and customer focus,” said Scott Carver, CEO of FirstSpear. “Adam’s deep understanding of our organization and Ronnie’s unparalleled expertise with the end-user community make them the ideal leaders for these roles. This realignment allows us to be more agile in our development while providing dedicated, high-level attention to our most vital strategic partnerships.”
About FirstSpear Founded in 2010, FirstSpear® equips elite military and law enforcement professionals with uncompromising equipment for those bound for "The X." Guided by its "Built for The X™" ethos, FirstSpear produces lightweight, mission-focused equipment engineered for the most demanding operational environments.